Because of this, it's usually a best practice to not restrict targeting unless you have a good reason to do so see above. If you're not totally sure who to target and can't use a Custom Audience, start with a broad audience, see who responds to your ads, refine your audience based on what you learn and monitor performance to inform further changes. Remember that any change to targeting resets the learning phase. Consolidate ad sets so that you have larger audiences for each one.
Having too many similar ad sets in your campaign could lead to auction overlap meaning that your ad sets are ending up in the same auction so we have to remove one or too little data for each ad set we usually need about 50 optimisation events each week to ensure consistent delivery. If your ad sets that are performing poorly are targeting similar audiences or are optimised for the same result, consider combining those ad sets and their budgets.
This will help increase delivery. Remove unnecessary targeting restrictions. If you've used the Narrow audience or Narrow further option in the " Detailed targeting " section of ad set creation, consider moving those interests to the regular "Include" section. This means that people will only have to meet one of your criteria to be included in your audience, not all of them. If you're using a Custom Audience or Lookalike Audience, we recommend not using any additional targeting on top of them.
Because we consider user value in addition to advertiser value when deciding which ads to show, having creative that resonates with your target audience is an important aspect of ad performance. We offer two products to help optimise your creative:. It's also possible that your ad's issue could be caused by a combination of these restrictions. We recommend thinking about them in relation to one another. For example, if you're sure that you have great creative, you may not be targeting an audience that's receptive to it. Conversely, if you're sure that you're targeting the right audience, you may not have the right creative to capture the audience's attention.
A useful tool for refining both your targeting and creative is Audience Insights, which can help you find a more receptive target audience or gain a better understanding of your current one. When choosing which ads to show, we consider the value to users as well as advertisers. This means that your targeting and creative matter at least as much as your bid strategy. If your targeting is appropriate and your creative is relevant, this will give you a competitive advantage. If people seeing your ad don't like it, that puts you at a disadvantage. Furthermore, if you're sure that your creative and targeting are right, you may need to adjust your bid strategy so that your audience can see your creative.
Sometimes your ad's performance will change even if you haven't made changes to your ad. In this section, we'll discuss why that happens and direct you to tools to help diagnose the specific cause. When confronted with fluctuating or unexpected performance, it's important to remember:. Delivery Insights can help you understand if you've exhausted your target audience, if some of your ad sets are competing against each other due to similar targeting or if auction competition has increased. Though these issues are not as directly in your control as other issues outlined above, they are related to them and you can use the same strategies to deal with them.
The learning phase tells you when we're still gathering the data we need to stabilise your delivery and costs.
We show it in the "Delivery" column in Ads Manager. During this phase of your ad's delivery, we recommend not making significant edits. In other words, if you're not satisfied with performance during the learning phase, we recommend against using any of the strategies that we outlined above. Wait until the learning phase ends either because your ad set got around 50 optimisation events or failed to get enough , then you can evaluate performance in an informed way and make adjustments as necessary.
Here's a general framework that you can use for evaluating ad performance and making changes to improve it:. After creating or significantly editing your ad set, allow the learning phase to end. Once it has, evaluate your performance based on what specific goal you're trying to achieve.
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If you're not satisfied, check Delivery Insights. If Delivery Insights helps you diagnose your problem, use that as guidance as you make changes. Still having problems troubleshooting your Facebook ads? Find additional support on our resources page. Before ads are shown on Facebook or Instagram, they're reviewed to make sure that they meet our Advertising Policies. Typically, most ads are reviewed within 24 hours, although in some cases, it may take longer. If you get an email or notification from us saying that your ad wasn't approved, take a look at our policies to understand how you might revise your ad and try again.
If you're worried that your post won't be approved on time, you can always schedule your post early. In the How much do you want to spend?
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If you were notified that your ad account was flagged for unusual activity, you can contact us using this form. You can also go to your Ads Manager and follow the instructions in the red box at the top of the page. If you've already contacted us, we appreciate your patience while we're investigating. If the payment method you're using to run ads on Facebook fails, you can try one of these options:.
Most payment failures happen when your bank or payment provider experiences an issue processing your payment. If your ads are stopped, you won't receive any additional charges until your balance has been paid.
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Once your balance has been paid, we'll resume any active or scheduled ads and attempt to make up any lost time to meet the original campaign dates and budgets that you've set. If you continue to experience issues with failed payment methods, please let us know. If you're seeing a problem with how Facebook appears in your web browser, you could have a cache or temporary data issue. You may be able to fix this issue by clearing your cache and temporary data. You can do this from your web browser's settings or preferences.
You'll need to use instructions specific to your browser version and your operating system e. Mac, PC:. If this doesn't solve your issue, it may be because you're using third-party browser extensions. We recommend disabling these add-ons before accessing the site again.
You can also try using a different web browser. If you believe that your issue is due to a problem with Facebook, you can let us know. Get started. Create an Ad Create a Page. Audience Network. Marketing on Messenger Getting started Advertising. Online learning Certification Help Learn the skills you need to use Facebook, Instagram and Messenger to grow your business with free online courses.
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